After graduating from Fordham University with honors in philosophy, Rechelle worked as a junior controller for Kohlberg Capital Corporation, a publicly traded business development company, for 3 years. Finding the work unfulfilling, she left to continue her Italian studies in Florence then travelled through Budapest, Vienna and Prague for inspiration. Upon returning to NYC, Rechelle moved to the creative industry to work for Stellarhead, a visual storytelling agency. It was at Stellarhead that Rechelle learned the power of branding, perception and social media. One year later she left to start her own boutique social media agency, Johnny Social. She signed on Stonehenge, a luxury NYC real estate developer with a portfolio estimated at $2.2 billion, as her first client.
Rechelle’s next big challenge came when Romio, a technology start-up based in Flatiron asked her to write their entire social media strategy. Within 6 months Rechelle had grown Romio’s online community nationwide to 30 cities and over 1.2 million people, helping secure a round of funding for the promising start-up.
Today Rechelle is ready to take what she’s learned in finance, branding, and technology and use it to disrupt the laundry industry.